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Artist Spotlight: How Producer "SynthWave Alex" Created a Hit with Our Constraints

Meet Alex, who turned a simple ComposerDeck challenge into a viral synthwave track. Here's his complete creative process.

December 10, 2024 12 min read By ComposerDeck Team

Sometimes the best music comes from the most unexpected constraints. When Alex Rodriguez (known online as "SynthWave Alex") pulled up ComposerDeck on a rainy Tuesday evening, he had no idea that a random challenge would lead to his biggest hit yet. "Neon Memories," the track that emerged from that session, has now garnered over 2 million streams and landed him a record deal. Here's the complete story of how creative constraints became creative freedom.

The Challenge That Started It All

ComposerDeck Challenge #47291

Musical Constraints:

  • • Key: F# Minor
  • • Tempo: 85 BPM
  • • Time Signature: 7/8
  • • Must include: Arpeggiated synth
  • • Forbidden: Traditional drums

Creative Prompt:

"Create a track that sounds like driving through a cyberpunk city at 3 AM, but the city is slowly being reclaimed by nature."

"I almost skipped this one. 7/8 time? 85 BPM? It felt impossible for synthwave. But something about that prompt—the image of nature reclaiming a cyberpunk city—it just stuck with me."
— Alex Rodriguez

Meet the Artist

Alex Rodriguez (@SynthWaveAlex)

Based in Portland, Oregon, Alex has been producing electronic music for eight years. What started as bedroom production has evolved into a unique sound that blends classic synthwave with experimental elements. Before "Neon Memories," his tracks typically garnered 10,000-50,000 streams.

Setup

  • • Ableton Live 11
  • • Novation Bass Station II
  • • Arturia MicroFreak
  • • Various VSTs

Influences

  • • Carpenter Brut
  • • Perturbator
  • • Boards of Canada
  • • Aphex Twin
"I'd been in a creative rut for months. Everything I made sounded like everything else I'd made. ComposerDeck forced me out of my comfort zone in the best possible way."

SynthWave Alex

Portland, OR

By the Numbers

Years Producing: 8
Tracks Released: 47
ComposerDeck Uses: 156
"Neon Memories" Streams: 2.1M

The Creative Process: From Constraint to Hit

1

Hour 1: Wrestling with 7/8

"My first instinct was to ignore the 7/8 time signature. I spent 45 minutes trying to make it work in 4/4, but it felt forced. Then I remembered something my music theory teacher said: 'Constraints aren't limitations—they're creative catalysts.'"

The Breakthrough Moment

Alex started counting in 7/8 while walking around his studio: "1-2-3-4-5-6-7, 1-2-3-4-5-6-7." Suddenly, he heard it—not as a broken 4/4, but as its own unique rhythm.

Pattern: KICK-hat-SNARE-hat-kick-HAT-rest
2-3

Hours 2-3: Building the Foundation

The Arpeggio

Using his MicroFreak, Alex created a haunting F# minor arpeggio that seemed to "breathe" with the 7/8 rhythm. The constraint of including an arpeggiated synth became the track's emotional core.

F# - A - C# - E - A - C# - F#

The "No Drums" Solution

Instead of traditional drums, Alex layered organic percussion: finger snaps, pencil taps on his desk, and the sound of rain from his window—perfectly fitting the "nature reclaiming the city" theme.

Organic meets synthetic
4-6

Hours 4-6: The Magic Happens

"This is where the track really came alive. I started layering textures that represented both the cyberpunk city and the encroaching nature."

Cyberpunk Elements

  • • Gated reverb synths
  • • Distorted bass
  • • Glitchy effects
  • • Neon-bright leads

Nature Elements

  • • Field recordings
  • • Organic percussion
  • • Filtered bird sounds
  • • Wind textures

The Blend

  • • Pitch-shifted vocals
  • • Granular synthesis
  • • Convolution reverb
  • • Spectral filtering

The Breakthrough: When Everything Clicked

"Around hour 5, I was layering this field recording of wind through trees over the main synth line. I pitched it down an octave and suddenly it sounded like the city itself was breathing. That's when I knew I had something special."

The "Breathing City" Effect

Alex discovered that by sidechaining the wind texture to the kick pattern, he could make the entire track pulse like a living organism. The 7/8 time signature, initially a constraint, became the track's unique "heartbeat."

Constraint → Creative catalyst → Signature sound

The Emotional Core

The F# minor arpeggio, processed through multiple delay lines, created a sense of nostalgia and melancholy that perfectly captured the "memories" aspect of the eventual title.

Technical constraint → Emotional resonance

Technical Breakdown: How It's Made

Track Structure

Intro
0:00-0:32
Ambient build
Verse 1
0:32-1:28
Arpeggio enters
Chorus
1:28-2:24
Full arrangement
Bridge
2:24-3:20
Nature takes over

Key Production Techniques

  • 1
    Polyrhythmic Layering
    Different elements in different subdivisions of 7/8
  • 2
    Spectral Morphing
    Gradual transformation from synthetic to organic
  • 3
    Dynamic Sidechaining
    Creating the "breathing" effect

Sound Design Elements

Main Arpeggio
MicroFreak → Valhalla VintageVerb → FabFilter Pro-Q 3
Organic Percussion
Field recordings → Ableton Simpler → Convolution reverb
Bass
Bass Station II → Overdrive → Multiband compression

From Bedroom to Billboard

The Release Strategy

Alex initially uploaded "Neon Memories" to SoundCloud with minimal expectations. He tagged it with #ComposerDeckChallenge and shared the story of how the constraints led to the creation.

"I almost didn't release it. It was so different from my usual stuff. But my girlfriend convinced me to share the story behind it."

The Viral Moment

A popular synthwave YouTube channel discovered the track and featured it in a "Hidden Gems" playlist. The unique 7/8 time signature and the story behind its creation caught listeners' attention.

Week 1: 50K plays → Week 4: 500K plays → Month 3: 2M+ plays

Success Metrics

Spotify Streams 1.8M
YouTube Views 650K
SoundCloud Plays 420K
Playlist Adds 15K
Total Streams 2.1M+

Lessons from Alex's Journey

1

Embrace the Weird

"The constraints that seem most limiting often lead to the most innovative solutions. 7/8 time felt impossible until it became the track's signature."

2

Story Matters

"People connected with the story of how the track was made almost as much as the music itself. The creative process became part of the art."

3

Constraints = Freedom

"Having boundaries actually freed me to explore. Instead of infinite possibilities paralyzing me, the constraints gave me a clear direction."

What's Next for Alex

Current Projects

  • • Full album based on ComposerDeck challenges
  • • Collaboration with other constraint-based artists
  • • Live performances featuring the 7/8 material
  • • YouTube series on creative constraints

Advice for Producers

"Don't skip the challenges that seem impossible. Those are often the ones that will teach you the most and lead to your most unique work. ComposerDeck didn't just give me a hit—it gave me a new way of thinking about music."

Ready to Find Your Own "Neon Memories"?

Alex's story proves that the most unexpected constraints can lead to the most extraordinary music. What will your next ComposerDeck challenge inspire?

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